Website Redesign Case Study

The Project

High-Class, Bold, Authentic
Website Design / Branding / Copywriting

Stacy approached me with two objectives: modernize her outdated website and elevate her brand to reflect her status as a high-class, yet humorously engaging motivational speaker. The goal was to create a site that attracts premium clients while showcasing her authentic personality.

Stacy Pederson - Website Design
Stacy Redesign - GB Size

My Approach

Refresh and refine Stacy's brand

  • Rebrand for a Distinguished Presence:
    We refreshed her identity with a striking black and pink color scheme that exudes luxury and energy.

  • Visual Storytelling:
    Large images of Stacy engaging with audiences highlight her credibility and dynamic presence.

  • Engaging Copy:
    The tone is both professional and playful, ensuring visitors immediately connect with her style.

  • Seamless Navigation:
    An intuitive layout makes it easy for event planners to access key information and book her services.

After: A sleek, modern website that blends luxury with Stacy’s signature humor—empowering her to attract high-end engagements.
After: A sleek, modern website that blends luxury with Stacy’s signature humor—empowering her to attract high-end engagements.

The Results

Can professionalism and humor coexist? Absolutely.

  • Enhanced Brand Positioning:
    Stacy now projects a premium image that justifies higher event fees.

  • Improved Engagement:
    The engaging visuals and clear calls-to-action keep visitors interested and drive bookings.

  • Stronger Credibility:
    Showcasing large crowds reinforces her reputation as a sought-after motivational speaker.

Stacy's Testimonial

Image of Stacy with a microphone

Stacy Pederson
Funny, Motivational Speaker

I hired Sarah, and she was so fantastic......I hands down, highly recommend her (Sarah) for any of your projects!

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