How to Set Up a Google Business Account in 2025
As a website designer with over 10 years of experience, I’ve had the privilege of working with countless small businesses, helping them build a strong online presence. One thing I’ve learned is that visibility is everything, especially for local businesses. If your business isn’t showing up on Google Maps or local searches, you’re missing out on valuable opportunities to attract customers. That’s why I’m so passionate about helping small businesses get set up on Google Business Profiles—it’s a necessity!
Why Your Business Needs a Google Business Profile
Did you know that 46% of all Google searches are for local information? Having a Google Business Profile not only boosts your visibility but also builds trust with potential customers, helps you collect reviews, and positions your business as reputable. Whether you’re running a coffee shop in Rapid City or offering landscaping services in Denver, showing up on Google Maps can make all the difference.
What You’ll Need Before You Start
Before diving into the setup process, it’s helpful to gather some essentials:
- Your logo: A professional logo adds credibility.
- Brand images: Showcase your workspace, products, or services.
- List of services/products: Make it easy for customers to understand what you offer.
These aren’t mandatory but will help create a polished and complete profile that attracts attention.
Step-by-Step Guide to Setting Up Your Google Business Profile
- Log In or Create a Google Account
Head over to google.com/business. If you already have a Google account, log in; otherwise, create one using your business email for professionalism. - Search for Your Business
Before creating a new profile, search for your business name—Google sometimes auto-generates profiles. If it exists, claim it by clicking “Manage Now.” If not, proceed to add your business. - Enter Your Business Information
- Name: Use the exact name customers recognize.
- Address or Service Area: Add your physical location or define your service area if you operate remotely.
- Category: Choose the most relevant category to improve search rankings.
- Write an Optimized Description
This is where you shine! Clearly explain what you do and who you serve while keeping it engaging and concise. - Add Photos
Upload high-quality images of your products, services, or behind-the-scenes moments to build trust and make your profile stand out. - Verify Your Listing
Verification is crucial to activate your profile. Depending on your business type and location, Google may ask for video verification, phone/email confirmation, or even a live video call with a representative.
Why This Matters
Setting up a Google Business Profile isn’t just about being visible—it’s about connecting with your community. Whether you’re in South Dakota or Colorado, having an optimized profile ensures potential customers can find and trust you easily when searching for local services.
Let Me Help You Go Further
As the founder of Sharp Shutter Media LLC, I specialize in helping small businesses like yours thrive online. If you’re ready to take your online presence to the next level—or need help setting up your Google Business Profile—reach out today!
Let’s make sure your business shines online and gets found by the people who need you most!